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What Is Priming?

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Priming refers to a increased sensitivity to certain stimuli due to prior experience. Because priming it believed to occur outside of conscious awareness, it is different from memory that relies on the direct retrieval of information. Direct retrieval utilizes explicit memory, while priming relies on implicit memory. Research has also shown that the affects of priming can impact the decision-making process (Jacoby, 1983).

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Jacoby, L.L. (1983). Perceptual Enhancement: Persistent Effects of an Experience. Journal of Experimental Psychology: Learning, Memory, and Cognition, 9 (1), 21-38.

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