Motivation

What Is Motivation?
In psychology, motivation is defined as the process that initiates, guides and maintains goal-oriented behaviors...

Theories of Motivation
Motivation is the force that causes us to take action, whether to grab a snack to reduce hunger or enroll in college to earn a degree. Learn more about some of the key theories researchers have proposed to explain motivation.

Drive-Reduction Theory
Clark Hull's drive reduction theory was a dominant idea in psychology during the middle of the 20th-century, but it has all but disappeared today. Learn more about the drive reduction theory of motivation and the important influence it had on psychology.