Given the recent economic downturn, it's not surprising that businesses and marketers are always looking for new ways to improve sales and learn more about their consumers. This might explain the current growth in consumer psychology, a specialty area that focuses on understanding how and why people buy goods and services. In addition to looking at the thoughts, motivations and influences that impact why people choose to purchase a certain item, this field is also interested in why people choose not to buy particular products and how they decide between similar goods and services.
Does studying how media messages influence consumer behavior sound interesting to you? Have you ever wondered how family, friends and culture might affect how people use consumer goods? If you can answer yes to these questions, then you might find the consumer psychology to be a fascinating field of study. Learn more about this specialty area including what consumer psychologists do and where they work in this overview of consumer psychology.
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