Definition: When you think about persuasion, what comes to mind? Some people might think of advertising messages that urge viewers to buy a particular product, while others might think of a political candidate trying to sway voters to choose his or her name on the ballot box. Persuasion is a powerful force in daily life and has a major influence on society and a whole. Learn more about how experts define persuasion and how contemporary persuasion differs from the past... Read more
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