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Retailers Use Psychology to Sell More

By , black-rose-bielefeld.de GuideDecember 20, 2005

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U.S. retailers have studied various ways to get customers to stay longer in stories and buy more -- using psychology.

"Most shoppers turn right, probably because most are right-handed. The right-hand thoroughfare attracts the highest traffic anywhere in the store," reported Psychology Today. "It is the perfect location for high-profit merchandise."

Psychology in the News | Retailers use psychology to sell more

Learn more about how psychology is used in advertising in this article on persuasion techniques.

Photo courtesy of Fleur Suijten
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